Six friends campaigning by sharing an interactive campaign tree on a green topic. More participation in online actions help pimping the team tree and score points and lead to green prizes. That is the concept of the new Dutch site www.treemagotchi.nl. In the first days more than 5,000 people registered; 1,200 already joined the first campaign “stop the paper telephone guide”.
Kairos Tools, a small internet tool development foundation, developed the concept to draw in 20-35 year people (older alsoe welcome) with an active social network and some interest in green and fair topics. They can put the virtual tree on their own sites or friends sites such as Hyves. It won Kairos Tools this weekend the 25,000 Euro first prize in the Digitale Pioniers Academie 2009 pitch in Amsterdam.